Every organisation has a not-so-secret weapon: data. Incredibly valuable information generated from every aspect of the enterprise. From research and development, to the supply chain, sales performance, human resources, marketing, operations as well as customer service and behavioral insights. Every activity in every facet of the business provides more data. Periphery data outside of businesses’ control, such as social media, syndicated or other public data, is critical too.
The volume of available data is almost incomprehensible. For organisations planning to stick around, harnessing the power of data is a business imperative because of the opportunity it holds: competitive differentiation. When armed with the knowledge and capabilities to digest data and extrapolate meaningful insights, organisations are poised to make informed and strategic decisions about all areas of the business. In turn, these data-driven decisions can help save time and money, create new revenue streams and exceed customer expectations.